[dearchitecturalizedzone[
Saturday, December 24, 2005
PROJECT///////SHANGHAI
REEBOK FLAGSHIP:::::::C-A-P cONTEMPORARY aRCHITECTURE pRACTICE
copyrights pictures C-A-P
tHE cONTEMPORARY oFFICE pRACTICE Office is based in Soho -NY- and has developped a cutting edge design. After several exhibitions, they have designed the new Reebok Flagship in Shanghai dollowing a conceptual design based on the edge of architecture stimulated by vectors of forces and parametric design. it confirms a new development of architecture to branding following the projects of prada Tokyo from Herzog & de Meuron, Comme des Garçons in NY with Future System, Issey Miyake e-poc store, etc. Here 'The architecture guides but does not determine the functionality of the store,' says Hina Jamelle, C-A-P's second co-principal because 'In Xin Tian Di there is energy both day and night,' says C-A-P co-principal Ali Rahim.
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